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WE are

HOLDING SPORT GROUP
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CORPORATE VALUES

Quality

Respect

Credibility

Innovation

Honesty

Social Responsibility

Who are we?

25 YEARS OF CAREER

We are a company with 25 years of experience, our headquarters is located in Asuncion, Paraguay.

With companies that are part of Holding Sport Group, we have a presence and distribution in South america, The Caribbean and Central america.

To South america: Holding Sport Group Uruguay, Lotanir SA, Plenitir SA; Holding Spor Group Argentina; Holding Sport Group Chile; Holding Sport Group Bolivia; and for Central america and The caribbean, with headquarters in Panama, Holding Sport Group Panama

MISSION

As specialists in marketing for sports, fashion, casual, and personal use products. We seek to be positioned in the markets we serve with wholesale customers and retail. Taking advantage of company structure, the new technologies and the capacity of our human resource.

VISION

We want to be local and regional leaders in the distribution, manufacturing and marketing of our brands and products, projecting the company towards new horizons and markets, maximizing profits, with ongoing training and leadership of our team, in the framework of a socially responsible management.

OUR EXECUTIVES

Since its inception, he's been an entrepreneur in his country, Paraguay. Founding partner of the Holding Sport Group, Company that today's operations he leads. With an international presence and more than 400 employees at its headquarters in Asuncion, Paraguay.
Esteban Piccini
CEO.
Bet for Paraguay to join Stephen Piccini in the creation of the Holding Sport Group, achieving the first representations of the company. Currently supports the direction of the operations of Uruguay and Paraguay, providing vision and experience to the organization.
Gustavo Juambeltz
Director.
A 3 decades period dedicated to the market development of Franchises from USA and Europe for markets in Latam and Caribbean, his contribution is founded on incorporating new international brands to expand the Sport Gorup’s brand portfolio in South America, Central America and Caribbean.
Alex Maskill
Project Manager.
From Panama, with more than 20 years of experience in the Latin American markets, he joins the Holding Group project in the expansion and growth of its markets.
Alejandro Tarrab Sales
Regional Manager.
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TO GROW MORE

OUR HISTORY

Start as an importer and distributor.
1995
The first store retail in Asunción.
1997
The first store retail in Ciudad del Este.
1998
Start international operations of the importer, and distributor.
2005
Diversification into livestock sector.
2010
Incorporation of Division Home.
2014
Uruguay subsidiary
2015
Boot sector buildings.
2018
Argentina JV and Chile subsidiary
2018
Bolivia subsidiary
2019
Ecuador subsidiary
2020
Panama and Mexico subsidiary
2021
Oficina en Miami
2022
Oficina en Dubai
2024

CORPORATE

OUR SITES IN LATIN AMERICA

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CORPORATE

OUR BRANDS IN EACH COUNTRY

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CORPORATE

ACTIVACIONES PARA NUESTRAS MARCAS

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CAPS / HATS
kangol 3banderas
CLOTHING
champion paraguay200
SANDALS
birkstock bolivia200
HIKING BOOTS
Garmont paraguay200
YOGA
jade_yoga_logo-(1) paraguay200
KNIVES
spider500 paraguay200
MATERNITY
bravado500 paraguay200
BACK PAKS
osprey500 paraguay200
BACK PAKS / WATER BOTTLES
camelback500 bolivia200
FOOTWEAR
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HOME

Home Division

SELL

Accessories

THEM

Intimate

SPORT & OUTDOORS

Footwear and clothing

OUR STORES
We manage more than 28 stores in Paraguay and in the region with extensive experience in positioning of the same in accordance to the market. We have a first level team, prepared to gradually increase our market share with professionalism and quality.